Have you ever been so angry after hearing something about yourself, your company or your reputation? You know the rage that leaves you shaking and wanting to wage war, break down everything and scream on top of the lungs because you want others to know your side of the story?
Our industry leaves us vulnerable to judgement. We get judged by our clients, who enquire with us based on our reputation. We are judged by our peers as they evaluate the worth of your brand against their brand. We are judged by our friends and families, and we often judge ourselves. Friendships within industry are so few and often too fragile to last the cut throat industry. Right?
I hope that is not the case. Call me naive but after almost decade in the business I am still optimistic and see only good in people. Yes, I have been hurt. There are rumours about me too, especially lately. Luckily I also have amazing and supportive peers whose opinion I value and hold dear. I met someone recently who shared a personal story with me, and because of vicious rumours this person almost quit the industry. Can rumours really hold that much power?
Reputation is important, of course, and as your business grows, at some point it will get dragged through the mud. The main thing is to focus on your integrity, your ethics and your character – these will stand the test of time. They say time discovers truth. Reputation management is a difficult process, you cannot erase negative publicity. The strategy: push up the positive and push down the negative. Here are a few things you can do:
- Remember that nothing matters more than you character. If you hear lies/rumours about yourself then try and let it not affect you personally. You know the truth, that’s enough. Think of your business and your brand and take necessary steps.
- Remind yourself that your clients are most important, not industry folks. Focus on your relationship with you current clients and their weddings. Delivering a quality wedding should be your only focus
- Channel your anger towards new ideas and projects. Do not waste your time on engaging in unnecessary banter or proving your point, it really is not worth it. The time you can spend building up something new is much more rewarding.
- Try to stay objective and positive by seeking inspiration and new relationships. As old relationships fizzle you will become more open to finding new creative partners and new talented up and comers.
- Create, create, create – it is the only path to salvation and fulfilment for a creative soul
The moment you live your dreams, not because of what it will prove or get you, but because that is all you want to do, people’s opinions will cease to matter