What is the nature of your business

Florist 36%

Decor Hire Company 18%

Stylist 18%

All of the above 64%

Other   9%

How many years have you been in the business

0-1 0%

1-2 9%

2-5 9%

5-10 45%

10+ 36%

I am happy with my income from the business

Yes 27%

No 73%

I want to increase my profit margins

True 100%

False     0%

I have set packages

Yes 18%

No 82%

I am effective at communicating how much I need to create a wedding

True 82%

False 18%

I feel that packages restrict my creativity

True 91%

False   9%

I feel that structured packages affect my profit margins 

True 91%

False 9%

I charge for the initial consultation

Yes 0%

No 64%

No, but I should 36%

I charge a design fee

Yes 18%

No 45%

I would like ti but fear that people will not pay for it  36%

I charge my clients a handling fee on flowers

True 64%

False 36%

I feel that clients do not understand what goes into decorating a wedding

True 91%

False 9%

I struggle with getting clients to understand the prices of flowers

True 82%

False 18%

I need help with pricing my services

Yes 73%

No 27%

I have lost money when it came to purchasing flowers for a wedding because I undercharged 

Yes 45%

No 18%

Sometimes 36%

When the flower bill for the flowers is higher than a quoted amount, I send my clients an invoice for the balance

Yes 9%

No 82%

Sometimes 9%

I have been undercut by a competitor 

Yes 73%

No 27%

I have undercut my competitor to sign a client

True 9%

False 91%

How do you feel about Pinterest

I love it 18%

I hate it 0%

I think it is a good tool as a starting point 36%

It gives brides a false sense of reality 45%

I feel that clients’ wishes often do not match resources required to execute a wedding

True 64%

False 36%

How do you feel about mock-ups

I enjoy mock-ups 64%

I hate mock-ups 27%

I feel they are redundant and outdated 9%

I charge for the mock up

Yes 55%

No 36%

Sometimes 9%

I will do a mock up before the client signs the contract and pays a deposit

Yes 27%

No 36%

Only if they pay the costs of flowers/materials 36%

In the past, after the mock up clients took my designs somewhere else

True 64%

False 36%

In the past I had to refund an unhappy client

Yes 18%

No 82%

I always charge for breakages after the wedding

Yes 82%

No 18%

I want to but it is just too much work   0%

In the past, I had a conflict with clients over the delivery of what they expected, what they paid for and what was delivered

True 36%

False 64%

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Eve
Eve
http://www.evepoplett.com

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