What is the nature of your business
Florist 36%
Decor Hire Company 18%
Stylist 18%
All of the above 64%
Other 9%
How many years have you been in the business
0-1 0%
1-2 9%
2-5 9%
5-10 45%
10+ 36%
I am happy with my income from the business
Yes 27%
No 73%
I want to increase my profit margins
True 100%
False 0%
I have set packages
Yes 18%
No 82%
I am effective at communicating how much I need to create a wedding
True 82%
False 18%
I feel that packages restrict my creativity
True 91%
False 9%
I feel that structured packages affect my profit margins
True 91%
False 9%
I charge for the initial consultation
Yes 0%
No 64%
No, but I should 36%
I charge a design fee
Yes 18%
No 45%
I would like ti but fear that people will not pay for it 36%
I charge my clients a handling fee on flowers
True 64%
False 36%
I feel that clients do not understand what goes into decorating a wedding
True 91%
False 9%
I struggle with getting clients to understand the prices of flowers
True 82%
False 18%
I need help with pricing my services
Yes 73%
No 27%
I have lost money when it came to purchasing flowers for a wedding because I undercharged
Yes 45%
No 18%
Sometimes 36%
When the flower bill for the flowers is higher than a quoted amount, I send my clients an invoice for the balance
Yes 9%
No 82%
Sometimes 9%
I have been undercut by a competitor
Yes 73%
No 27%
I have undercut my competitor to sign a client
True 9%
False 91%
How do you feel about Pinterest
I love it 18%
I hate it 0%
I think it is a good tool as a starting point 36%
It gives brides a false sense of reality 45%
I feel that clients’ wishes often do not match resources required to execute a wedding
True 64%
False 36%
How do you feel about mock-ups
I enjoy mock-ups 64%
I hate mock-ups 27%
I feel they are redundant and outdated 9%
I charge for the mock up
Yes 55%
No 36%
Sometimes 9%
I will do a mock up before the client signs the contract and pays a deposit
Yes 27%
No 36%
Only if they pay the costs of flowers/materials 36%
In the past, after the mock up clients took my designs somewhere else
True 64%
False 36%
In the past I had to refund an unhappy client
Yes 18%
No 82%
I always charge for breakages after the wedding
Yes 82%
No 18%
I want to but it is just too much work 0%
In the past, I had a conflict with clients over the delivery of what they expected, what they paid for and what was delivered
True 36%
False 64%
