I am currently in contact with a wonderful bride who would like to have a wedding planner and she has a decent budget, however the budget is adequate for a wonderful wedding minus the planner. No matter how much I tried to manipulate the numbers there is simply not enough resources to accommodate a wedding planner without impacting the overall quality and integrity of the

Let’s face it, the world is in an economic turmoil and yes budget limitations are a reality. Here is another reality check – wedding planners are not miracle makers and require resources to conceptualise and execute a wedding. We need  an adequate budget to produce a desired wedding and make money providing this service.

What does this mean? This means that instead of waiting and praying for a client with an ideal budget to materialise out of thin air you need to take matters in your own hands and figure out how to generate an income within existing available budget structures.

My suggestion is to create a list of services you can offer and break them into stand alone services, which you can offer at a smaller price for a lower output of hours. This will make you more affordable to more brides and frees up your hours to pursue higher number of weddings simultaneously. This could be a good temporary measure to get you through the tough times whilst you are busy catching that big fish.


  • Avatar
    Jane Doe

    I disagree with you – hence the almost tedious amounts of micro-business owners functioning as wedding planners.

    From what I’ve heard, you are money grabbing planner who only cares about the next publications she’ll be featured in and not your (potential) brides. How often do you have weddings, Eve?

    Was that not the premise of your business plan? And now you’ve deviated to accommodate other services…to make more money.

    October 17th, 2014 10:02
    • Eve

      Dear Jane,

      Thank you for your reply. I love when people participate.
      I am somewhat surprised by your tone as you probably had negative experience and I am not sure if you are a planner or a bride?
      I do weddings pretty much every weekend and you can view my work on I offer wedding planning services and styling. My company is 7 years old. Wedding planning business is there to provide the service and yes to make money, otherwise it would be called a hobby. Not every bride can afford a wedding planner, but wedding planners can consult on hourly basis and help brides make correct decisions, they can guide them. This helps the planner to earn an income and brides who cannot afford the service to still benefit form planner’s experience and knowledge. I speak to a lot planners and they are in a slump, I was giving advice which is sound and practical in this tough economic environment. I hope this clarifies the point.

      October 17th, 2014 10:54
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    T.K. Mageba

    Dear Jane Doe,

    I am quite saddened to read your response. In an industry such as this one it is important that each business owner continues to re-evaluate their business and work out how to improve not only to provide a better service but also to grow and become more profitable. Anyone who does otherwise is foolish and is not running a business, they are indulging a hobby.

    Articles such as this one have been written to provoke thought and discussion so different points of view are certainly welcomed I am sure. It would be nice if you could add to the discussion instead of writing ugly messages that do not benefit anyone. A few comments on what you have written:

    1. This article is about business and a business must make money, there is no reason to hide that.
    2. Marketing weddings and personalities is a smart way to promote your company and services.
    3. Clients often hire service providers based on their perception of who they are hiring, not only the cost of the packages (ask any photographer and they will agree)
    4. If you had worked with Eve as often as I have you would know that she cares deeply for every bride and every service provider that she has worked with. We all know that.
    5. Not everyone will agree with what has been written and that is OK. Providing different points of view will make the discussion more meaningful. Angry missives will not.

    I believe it would be best if you would begin by having the courage to give your name and provide a reference point for your comments (i.e. what role you play in the industry). This would help to provide some context to your poorly thought out stammerings and may help to frame responses from other service providers that would help to guide and educate you as you clearly need significant assistance.

    Most sincerely
    T.K. Mageba

    October 17th, 2014 11:54
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    Sam Scarborough

    I echo TK’s sentiments exactly, and find it utterly absurd that Eve’s intention and integrity are questioned like this.

    For anyone who REALLY knows Eve, you would know just how hard she works for her countless brides, and how much of her heart and soul she, time and time again, pours into her weddings.

    Her beautiful weddings are featured month after month in all the publications – why? – because they deserve to be!

    For the wonderful person, friend and colleague that she is, I find it so unfortunate that you have these very incorrect impressions.

    Sam Scarborough
    Makeup Artist

    October 17th, 2014 13:03
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    Stephanie Venter

    This is a great post Eve.

    In difficult economic times, it’s the businesses who alter their plans while still providing the best service that they can, that show the most potential and care for their customers. This is true in every market; events, finance etc.

    To alter your packages to make yourself more affordable so that more brides can make use of your expertise is not only a great move from a business perspective but also on a personal level. From what I have heard you are very in demand.

    From first hand experience I do not know of anyone (bride or supplier) that can say that you do not put 110% into every wedding, and always go above and beyond for every bride, not matter the budget.

    Jane Doe, in my opinion, the wedding planners who take on clients on a full package, knowing that they will compromise the intergrity of the wedding are the ones who are only after making money. Eve is offering an alternative to brides who want to make use of her services, but are not able to accommodate a full package into their budget.

    This is called good business sense, and passion for her industry and her clients

    October 17th, 2014 13:23
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    Deborah Donnelly

    Goodness me. I can vouch for Eve being an incredibly caring and passionate wedding planner. I am one of her suppliers and she spends a lot of time passionately talking and searching for the perfect stock to suit the bride. She runs around a lot looking for samples and takes enormous care to get things just right. It shows in her work, and actually I admire her marketing skills as I feel it adds some value to the client who chooses/is able to afford a wedding planner. If I was spending that money, I would enjoy the ‘shopping experience’ far more choosing someone who puts out there what her brand is, than trusting someone with nothing out there to show me her passion and her style. Weddings are expensive with or without a wedding planner, and I would be antsy right up to the day if my wedding planner had no marketing skills as I would wonder about her being lazy, or not up to it, or just lacking in innovation. Certainly, I would need to stay far away from personalities that write hate mail!

    October 18th, 2014 8:42

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