Business advice

13 posts
Bad economy, now what?

Let's face it, 2016 is a pretty hard year for South Africa and the world. South African economy is at 0% growth, rate hikes, fuel price hikes, food cost escalating, possible credit rating downgrade, terrible exchange rate, service delivery protests and strikes along with uncertain political future add up to a pretty gloomy picture. Terrorist attacks and political turmoil sweeping the world making long distance travel an unappealing option. No...

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Success

Wedding planners operate in a highly emotional, stressful and deadline driven environment. Our successes are often defined by the ability to reach perspective brides, negotiate contract terms, successfully interpret the bride's vision and execute an event with the available resources. We want our creative business to be respected, admired and praised. We all want to succeed and often for the same reasons - we want to improve our lives, we love the taste of...

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Perspective

March 2015... how did thit happen? It seems like only yesterday I was writing down my New Year resolutions. Time is flying by, and with many exciting weddings coming up this season it is important not to loose perspective. When you are planning a wedding, or multiple weddings, it is easy to loose sight of the bigger picture - your business. In business, success or failure in business is all about perspective. Short-term...

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Beautiful Work

“Beautiful work looks expensive because it is expensive to produce. So it is expensive” Todd Fiscus If you are following Engage14 on Twitter then you probably seen this quote reposted a number of times. I love the simplicity of this statement. I love how in 2 sentences it captures why good wedding suppliers need to charge - to create beautiful weddings. Let's look at how it translates across various disciplines:...

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Don’t forget to stay focused

Welcome to the brand new week everyone! Today's post is about staying focused on what is important - your life, your family and your well being. Running a business, especially a wedding business can take a strain on your health, your relationships and even put your future at jeopardy. Don't allow that to happen. Life is unpredictable and anything can happen. What you do today should count! Stay focused and...

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How to deal with shocked customers

In the wedding industry we often deal with couples who are 'shocked' by how much wedding suppliers charge for their services. People really do think that wedding folk are making a killing, and that when it comes to a wedding we are out to get them. The reality is very different. Some couples are simply not prepared to hear the price tag of their dream wedding. I hear this a lot...

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Are we in recession?

Did you know that August employment losses were in the formal sector, which shed 14 382 jobs? Does this mean we are in recession? Apparently we are not -South Africa's economy avoided slipping into a recession in the second quarter, as solid growth in the agriculture and financial industries outweighed a hammering in the strike-hit mining sector. And yet in the wedding industry we are starting to feel the impact of...

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South African Wedding Flower and Decor Business Survey Results

What is the nature of your business Florist 36% Decor Hire Company 18% Stylist 18% All of the above 64% Other   9% How many years have you been in the business 0-1 0% 1-2 9% 2-5 9% 5-10 45% 10+ 36% I am happy with my income from the business Yes 27% No 73% I want to increase my profit margins True 100% False     0% I have...

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To charge or not to charge…

I spoke to a number of businesses in the past few days, and many planners and decor stylists are considering whether or not to charge for the initial consultation. Everyone feels they should be charging, but scared that clients will not pay and will not come to a meeting. I say, just try it and see what happens. Stop wasting your precious time and start making money. Yes, you are worth...

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Why Are South African Wedding Planners So Unhappy?

South African wedding planning profession is still young, not even a decade old and as with anything new there are always challenges. Last week Friday, I posted results from a survey asking South African wedding planners ten questions related to their income. The results were interesting and rather scary. 83% of participated wedding planners are unsatisfied with their income, and it is not a surprise since 75% of them are...

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