Advice

13 posts
Bad economy, now what?

Let's face it, 2016 is a pretty hard year for South Africa and the world. South African economy is at 0% growth, rate hikes, fuel price hikes, food cost escalating, possible credit rating downgrade, terrible exchange rate, service delivery protests and strikes along with uncertain political future add up to a pretty gloomy picture. Terrorist attacks and political turmoil sweeping the world making long distance travel an unappealing option. No...

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That thing called reputation…

Have you ever been so angry after hearing something about yourself, your company or your reputation? You know the rage that leaves you shaking and wanting to wage war, break down everything and scream on top of the lungs because you want others to know your side of the story? Our industry leaves us vulnerable to judgement. We get judged by our clients, who enquire with us based on our...

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Challenge: Signing Up Clients

You have decided to become a wedding planner. You may even enrolled yourself into a wedding planning course. You have a website, an email address and you have all your beautiful stationery ready. You may have advertised in some, if not all, wedding publications. You took out stands at various expos, styled beautiful shoots and you have spent a lot of money on getting your name out there.  And then...

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Time is everything

Wedding planning is not a brain surgery, it is not rocket science, it is a project with none negotiable deadline. Managing timeline and sticking to deadlines is vital. Here are a few things you need to get your client to understand from the very beginning: 1. Their wedding is not the only wedding happening that day and delaying decisions, missing payment deadlines may mean that the clients might not get what...

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Opportunities

I recently had the pleasure of chatting to an amazing person who spent many, many, many years in the events industry and worked on the most incredible functions and weddings around the world. It is always interesting to hear how things are done on the other side of the world. It seem that in  South Africa we have a very limited view of wedding/event planning which in turn limits our...

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Be creative

Over the last few months I have been writing a lot about the business side of running a creative business. Creative business is beautiful, fun and very fulfilling and I love it. The thing is, my creativity requires resources. I can have most incredible designs in my mind but to execute them I need raw materials. My abilities are vast but their parameters are set by the budget. My designs...

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South African Wedding Flower and Decor Business Survey Results

What is the nature of your business Florist 36% Decor Hire Company 18% Stylist 18% All of the above 64% Other   9% How many years have you been in the business 0-1 0% 1-2 9% 2-5 9% 5-10 45% 10+ 36% I am happy with my income from the business Yes 27% No 73% I want to increase my profit margins True 100% False     0% I have...

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How to become a successful wedding planner – Part 1

The results of the survey posted last week caused a ripple in the wedding planning community - some were surprised, some shocked and most became despondent. The question "is wedding planning a redundant service?" is on everyone's minds. I do not believe wedding planning is a redundant service, I believe it is a professional services very much needed when it comes to modern wedding planning process. Today, I would like to start...

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The difference between a difficult client and a wrong type of client

In the ideal world, we would be blessed with only perfect clients who after the first consultation sign off on the highest package, ask no questions, leave us alone and love everything we propose to them. And then we all take off on our unicorns... More likely than not, potential clients show up with a long list of different set of challenges, assumptions, ideas and options around wedding planning. The...

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Rethink your strategy

Happy Monday and welcome to the brand new week. We all start a week with great intentions, big plans and often by Wednesday the plans fizzle and we get caught up in unnecessary tasks that drain time, creativity and then we look back at the end of the week and we are no way closer to our plans than before. If this sounds familiar then here are a few tips...

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