Successful wedding planner’s career is based on years of established working relationships. The success of each weddings depends on the strength of suppliers working together to ensure that a wedding day is a success. Your A-Team will have each other’s backs, they will support each other and cover for each other if needs be. Your A-Team doesn’t need to be micromanaged as over the years you have worked out a perfect workflow before, during and after a wedding.
By definition, reputational risk refers to the potential for negative publicity, public perception or uncontrollable events to have an adverse impact on planner’s reputation thereby affecting revenue and business wellbeing.
What are the real effects of reputational damage though? Firstly; a loss of great suppliers. If your preferred supplier feels that they have been strung along or inconvenienced by a disruption that wasn’t dealt with appropriately, they are likely to take their business elsewhere. Since the planner is the point of contact, the frustration will be directed at the planner. And then the planner looses a GREAT team player. Suppliers may also choose to share their anger on social media platforms which further damages the reputation of the planner, or even share their concerns with potential clients that may affect planner’s revenue. It is time consuming and frankly exhausting having to apologise for inconvenience caused because the planner’s client is being essentially an “AskHole” with own agenda.
Secondly, the planner may be obliged to provide compensation for loss of products or service and for inconvenience caused to supplier which may improve reputation and keep the relationship intact, however the financial impact to the planner can be considerable.
Thirdly, the planner looses valuable time and energy which could be directed towards profitable projects.
Here is an example of what has been happening lately: Clients, previous clients or potential clients request services/items for their event. The planner organises proposal and sources quotes through their suppliers. The quotation is addressed to the planner and all communication is through the planner. Then the client/previous client/potential client string the planner along, continue to seek professional input towards their event but avoid confirming the quotes by accepting Terms and Conditions and failing to pay requested deposit. This leads the planner having to cancel the order with their supplier, often very close to an event date.
This is starting to happen so often that the suppliers are getting frustrated at the time and resources wasted working on ‘ghost’ events. And this is happening with private AND corporate functions.
Solution? There is only one: set a strict deadline for your quote and if no acceptance of Terms and Conditions + Payment is made, move on and don’t waste your time. INFORM YOUR SUPPLIERS IMMEDIATELY that the event is not going forward and then move on with your life. If clients think they can ghost us, maybe we should ghost them too (after a proper procedure has been followed of course!)
ASKholes are everywhere at the moment… learn how to spot them 🙂