A wedding planner is a consultant. The dictionary defines a consultant as “an expert in a particular field who works as an advisor either to a company or to another individual.”
A consultant’s job is to consult. A wedding planner’s job is to consult on all aspects to do with a wedding. Nothing more, nothing less. It’s that simple. There’s no magic formula or secret that makes one consultant more successful than another one. But what separates a good consultant from a bad consultant is a passion and drive for excellence. And yes, a good consultant should be knowledgeable about the subject he or she is consulting in. That does make a difference.
A wedding planner wears many hats – consulting clients, budget management, negotiations, wedding supplier management, crisis resolution, project management, communicator, mediator, creative force and a business owner.
So you see, a wedding planner is there to plan and consult the clients in the months leading up to a wedding – manage the project, play a major administrative role, communicate with numerous parties, provide moral support to the bridal couple and a family and then on the day of the wedding the job shifts to the practical description – oversee set up, manage suppliers, mange time lines, run around from one place to next, talk to hundreds of people, make sure things are done, oversee the smooth running of an event, take care of small details. Let’s not forget post wedding activities which also require your time.
So next time you are pricing your services or creating packages then why not consider the level of responsibility you have at a wedding, hours you are going to spend working on a wedding, factor in driving costs, communication costs, and 18 hour wedding day and then ask yourself all if it worth R30 an hour?